Emerald Coast Health Alliance
The Emerald Coast Health Alliance originated in September 1994, when William R. Marshall, M.D. brought the idea of creating a physician/surgery center IPA (Independent Practice Association) to meet the challenges of managed care in Northwest Florida. A pilot program funded by Surgical Care Affiliates/HealthSouth was developed with the help of a medical consultant and a healthcare attorney.
The IPA quickly became a multi-specialty services IPA with equal representation of medical and surgical physicians as well as other ancillary services and providers. Robert Hruby, MD succeeded Dr. David Arrowsmith as chairman in April 2014. David Arrowsmith, MD succeeded Dr. Marshall as chairman in March 2000.
To set the standard for the highest quality healthcare delivery in our community.
To provide patients, employers, and payors in the region with a multi-specialty network that stresses
provider accountability, patient access, and quality of care while focusing on opportunities for reduced
cost and improved outcomes.
A Florida C business corporation formed as a messenger model IPA.
Owners of the Alliance
105 community physicians/shareholders
In addition to physician shareholders, the Alliance offers panel memberships to select healthcare providers and facilities in the region. These include podiatrists, optometrists, oral surgeons, hospital based physicians and other health care providers that we determine will provide value to our organization.
A panel member pays an initial membership fee (currently $2000) to access all of the services of the Alliance. A $300 credentialing deposit is due with the application. The deposit is credited toward your membership fee and is refunded if you are not accepted based on the credentialing process.
Dues are set annually by the board and are billed quarterly. Dues are not assessed during your first year. The current dues for a panel member are $700 a year.
Membership will bring you access to group purchasing of supplies and services, contracting for the provision of medical services, sharing of best administrative and medical practices, creation of a forum of collegial discussion, continuing medical education, centralized credentialing services and a patient satisfaction survey process to name just a few.
Keys to the Alliance success