The
Emerald Coast Health Alliance originated in September 1994, when William R.
Marshall, M.D. brought
the idea of creating a physician/surgery center IPA (Independent Practice
Association) to meet
the challenges of managed care in Northwest Florida. A pilot program
funded by Surgical Care Affiliates/HealthSouth was developed with the help of a medical consultant and a
healthcare attorney.
The
IPA quickly became a multi-specialty services IPA with equal representation of medical
and surgical physicians
as well as other ancillary services and providers. Robert Hruby, MD
succeeded Dr. David Arrowsmith as chairman in April 2014. David Arrowsmith, MD
succeeded Dr. Marshall as chairman in March 2000.
Vision
To set the standard for the highest quality healthcare delivery in our
community.
Mission
To
provide patients, employers, and payors in the region with a multi-specialty
network that stresses
provider
accountability, patient access, and quality of care while focusing on
opportunities for reduced
cost
and improved outcomes.
Organizational Form
A Florida C business corporation formed as a messenger model IPA.
Owners of the Alliance
105 community physicians/shareholders
Organizational Objectives
To remain physician/member driven
To provide quality patient care.
To provide access to care for patients and advocacy for our
physician and panel members.
To provide ongoing education for increased quality of life
for our patients and our members.
To offer competitive delivery of care.
To offer the broadest possible continuum of care to our
patients and employer partners.
To offer our membership a comprehensive range of services
for their professional and personal lives.
To move toward an integrated delivery and financing system.
To be accountable to Alliance members and their patients.
To provide the greatest possible customer satisfaction to
patients and members.
To offer a physician driven platform for peer review.
To be the place for the doctor’s doctor.
Panel Membership
In addition to physician shareholders, the Alliance offers panel memberships
to select healthcare providers and facilities in the region. These include
podiatrists, optometrists, oral surgeons, hospital based physicians and other
health care providers that we determine will provide value to our organization.
A panel member pays an initial membership fee (currently $2000) to access all
of the services of the Alliance. A $300 credentialing deposit is due with the
application. The deposit is credited toward your membership fee and is refunded
if you are not accepted based on the credentialing process.
Dues are set annually by the board and are billed quarterly. Dues are not
assessed during your first year. The current dues for a panel member are $700 a
year.
Member Services:
Membership will bring you access to group purchasing of supplies and
services, contracting for the provision of medical services, sharing of best
administrative and medical practices, creation of a forum of collegial
discussion, continuing medical education, centralized credentialing services and
a patient satisfaction survey process to name just a few.
Keys to the Alliance success
Delivery of high quality medicine
Recruitment and retention of quality providers
Low administrative overhead
Advocate for the physician/patient relationship
Membership unity, cooperation, participation, communication, dedication,
and commitment
Membership support of program goals that strengthen and empower the
organization
Professional marketing including: directories, newspaper articles,
telephone ad, community healthcare functions, and new product development